Huge chandelier and
Christmas tree which are
shining in Ginza, Tokyo
In Tokyo, most of us still wearing masks. However, finally, I feel Christmas mood in many towns, especially Ginza. Ginza is the popular town and there are many shops to sell clothes or jewelry and so on.People are walking around in this town and some of them are searching what to buy as Christmas gifts. The every street in this town is full of Christmas decorations.This mood itself is the best gift for me.
In the Summer of 2020, the new landmark "Ginza chandelier" was
constructed on the wall of "Ginza Mitsukoshi" located at Ginza
4th Block's intersection. It was the new symbol of the department store
and they made this to hope happiness of many peoples who visit this town.
The design of this was classic but smart. The Lights are lit at night time.
I found the information that AR Christmas tree will appear on the wall of Ginza Mitsukoshi from December 1 until December 25, 2022. These days, we walk around Tokyo to find Christmas trees（the videos named "Christmas tree tour in Tokyo" uploaded on Youtube. We will keep this project going everyday until Christmas). We sent an email to Ginza Mitsukoshi and they invited us to shoot the video of this Christmas tree one day before the release day.After downloading the application " XR CHANNEL", if you hold up your smartphone toward "Ginza chandelier", huge chandelier pop up from the wall.This fly into the sky and the lights of chandelier move to the Christmas tree which appear from the wall.So many gifts and ornaments fly in the sky and we can hear the music of Christmas mood.Everything happens in the screen of smartphone. However, we feel open sky from this image.Whole design is so nice.You will feel joy of Christmas and your heart will be warmed by this image.
We feel happy when we look up the sky or meet up with our favorite person,
in the favorite town.Such moments give us a small happiness but we forget
such joy in a minute in everyday life.However, this winter, such moments
make me feel special pleasure.
Pressing button to start AR was like a Ceremony for myself. We can celebrate our everyday life which lost once, with such moments. This experience make me love Tokyo more.
Ginza Mitsukoshi is the famous department store in Japan.The event of AR Christmas tree named "GINZA MITSUKOSHI XR CHRISTMAS 2022" will continue until December 25,2022.We can feel the state of art technology of AR in Japan from the move of huge chandelier and ornaments or gifts which are arranged in centimetres. We can shoot photos or videos of these images ( we can even take photo with them).
Christmas gifts and ornaments in AR image were designed by Mr.Minagawa who is designer of "minä perhonen" which is the popular Japanese apparel brand.From December 14, 2022, other related events such as workshop to make Christmas ornaments or campaign to win JPY30,000 worth of gifts will start.